Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each. Your brand integrated into content audiences choose to watch.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Reach 2.5 million curious minds fast
Sponsor Big Think's Mini Philosophy with Jonny Thomson and put your brand in front of intellectually curious professionals across video, podcast, and newsletter. Launch integrated campaigns in weeks, not months.
Custom sponsorship packages built around your goals and timeline.
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New videos published per week
Inside the product
Five ways to reach a discerning audience
Mix and match formats to fit your campaign goals and timeline.
Podcast integrations
Long-form conversations with leading thinkers including Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday, and Gary Marcus. A new podcast is launching soon.
Newsletter advertising
Weekly essays delivered to 65,000+ engaged readers on Substack who value books, ideas, and lifelong learning. Direct access to an audience that reads deeply.
Custom editorial partnerships
Collaborate with Jonny Thomson on creator-led branded content that aligns your brand with conversations around AI, modern work, productivity, meaning, and decision-making.
Multi-platform campaigns
Integrated activations across video, social, newsletter, and editorial in a single coordinated campaign. One partnership, every major platform, fast deployment.
Why change
Most ad channels interrupt. Your brand deserves better.
Reaching thoughtful, educated audiences is hard when most media environments are built for interruption, not engagement.
The old way
- ×Ad environments optimized for interruption, not genuine engagement
- ×Fragmented audiences scattered across disconnected social, newsletter, and video platforms
- ×Few media properties combine mass reach with intellectual credibility
- ×Educational content that is either too academic for mainstream audiences or too shallow to matter
- ×Brand safety concerns in uncontrolled creator environments
The Mini Philosophy way
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
- ✓Cross-platform distribution across YouTube, Instagram, Substack, podcast, and Big Think in one integrated campaign
- ✓2.5 million followers who actively seek meaningful, educational content
- ✓Creator-led storytelling from a bestselling author and former Oxford philosophy teacher
- ✓Premium editorial environment backed by Big Think's publisher standards
Step by step
From first call to live campaign in weeks
From first touch to real results, without the guesswork.
Book a strategy call
Tell us your audience, goals, and timeline. We map your brand to the right platforms and formats within Mini Philosophy's ecosystem.
Build your sponsorship package
Choose from video integrations, podcast spots, newsletter ads, custom editorial content, or multi-platform campaigns. Pricing is customized based on platform mix, campaign length, and deliverables.
Launch across platforms
Your brand goes live across YouTube, Instagram, Substack, and Big Think's owned channels with content that feels native to the audience, not interruptive.
Pricing
Custom sponsorship packages
Pricing is tailored to your platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.
Single-platform sponsorship
Custom
Sponsor one format: short-form video, newsletter, or podcast integration.
- ✓ One platform activation
- ✓ Brand-safe editorial environment
- ✓ Access to 2.5M+ engaged followers
- ✓ Competitive CPMs
Multi-platform campaign
Custom
Integrated sponsorship across video, newsletter, and editorial or podcast.
- ✓ 2-3 platform activations
- ✓ Coordinated cross-platform delivery
- ✓ Custom creator content with Jonny Thomson
- ✓ Faster time-to-value with simultaneous launch
Presenting sponsorship
Custom
Full ecosystem partnership with custom editorial collaborations and creator-led branded content.
- ✓ All-platform activation
- ✓ Custom creator-led campaigns with Jonny Thomson
- ✓ Editorial partnerships and branded content
- ✓ Maximum reach and deepest audience alignment
FAQ
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher and author of three books translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They read widely, invest in their tools and experiences, and reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Put your brand in front of 2.5 million curious minds
Book a call and we will map a sponsorship package to your goals and timeline within days.
Book a call›